Positive and Negative Publicity Strategies

Positive and Negative Publicity Strategies In todays world, picture and notoriety of a business is basically noteworthy than past because of expanded market rivalry and furthermore, with created innovations, the shoppers can be all the more effectively assess to specific brand of item or association. Along these lines, it is fundamental that organizations and associations have comprehension of the successful and procedure open connection for solid and positive new turn of events. Effective open connection can be provide for association as a decent picture, and hence exposure is critical job as far as fruitful open connection. Since, exposure can be helps increase open mindfulness and fabricate connection among items and shoppers. The exposure can be characterized in numerous understandings. However, as per Yale (1991:2), exposure includes providing data that is real, fascinating, and newsworthy to media not constrained by you, for example, radio, TV, magazines, papers, and exchange diaries. It tends to be both positive and negative to ones business or association and in this way, it is huge to know about what systems can support to either improve as a positive or diminish a negative way, as opposed to just investigation how they are tended to. Because of association emergencies much of the time bring about negative exposure, undermining the picture of the organization, the organization should have a viable strategies for lessen the effect (Dean, 2004). Besides, association need to attempt accomplish positive exposure for upgrade their solid picture and notoriety for an effective inside market rivalry. Subsequently, emergency the executives is for the most part significant strategy, which could be sure exposur e or a defeat in a negative manner, and once defeat in a negative way; exposure has basically bolster open connection attempts. In this paper will take a gander at both in positive and negative exposure and clarify the methodologies which can help both. Additionally, it will look at two cases (Johnson and Toyota) of negative exposure, how they responded to decrease effects and which emergencies the executives can be support. Key positive exposure tips Constructive exposure is a principle issue while arranging new occasion or item since it permits to organization communicate something specific out to more extensive crowd in compelling manner, instead of arrive at the message by and by. In a further expand, it is ordinarily recognized to be more valid and more powerful than organization controlled correspondences (Wragg, 1981). In this sense, along these lines, it is imperative to know which methodologies can be backing to keep up positive exposure. Right off the bat, association needs to get comfortable with the wide scope of exposure apparatuses accessible with them (Wragg, 1981). It tends to be include articles, news discharges, interviews, public interviews and uncommon occasions. Plus, nowadays individuals increasingly acquainted with online sources, for example, online news reports, blog entries, Facebook refreshes, YouTube recordings and Twitter sections. For example, uplifting news may spread to more extensive crowd through online sources and its may possibly make sound open picture (Lawrence, 2010). Along these lines, select compelling exposure instrument is most significant point that can be accomplish positive exposure. What's more, the media can be a successful exposure apparatus on the off chance that it is utilized right for building solid picture between an association and the network. As verified by Wragg (1981:17), the media is one of the fundamental avenues㠢â‚ ¬Ã¢ ¦value of the media in affecting or carrying a message to the notification of the best number of individuals in the most limited time. With created advances, a large portion of purchasers can interface with in any event one wellspring of media apparatus and along these lines, utilizing successful media is openings association to speak with buyers. For example, purchaser may assess what the association state and what they do by means of development of media. Besides, association needs to create making an exposure arrangement for introducing their message to the open through the media. As referenced by Yale (1991:13), with a decent exposure arranging will enable the associations to win out over the competition in the opposition for space in distributions and broadcast appointment. In a further broaden, the associations can get a ton of inclusion for nothing in the event that it is done effectively and sent to focused media (Yale, 1991). Viable exposure plan can be including as decide objective of occasion or item and furthermore choose what message send to open. It might make open mindfulness that the occasion or item, manufacture a more grounded notoriety inside ones network or essentially to acquaint association with the media and open (Hashemi, 2008). In the wake of knowing associations objective, it empowers to decide right objective crowds which convey the message to individuals who will be intrigue the message (Hashemi, 2008). Along these lines, successful exposure plan is most significant vital for keep up positive exposure, and its lead to great picture of ones business. Therefore positive exposure can be build up and keep up altruism and common comprehension among association and its publics (Hasek, 2001). At the end of the day, powerful exposure underpins open connection as effectively. Make lower and forestall negative exposure Take a gander at the truth; it is extremely self-evident, that one little misstep, talk or tattle can make a genuine harm ones business picture despite the fact that the organization is a market head. This can be viewed as negative exposure. As per Parvesh (2007), negative exposure is the unfriendly exposure that an association may cause because of a specific explanation, which may prompt possibly unfortunate results. Like this, negative exposure has the conceivable to injury corporate picture and notoriety. this is because of its high validity just as the pessimism impact, an inclination for adverse data to be weighted more than constructive data in the assessment of individuals, articles, and thoughts (Mizerski, 1982 refered to by Dean, 2004:193. Since the media has an inclination for revealing terrible news (Dennis Merrill, 1996), therefore organizations are bound to get awful press as opposed to positive press. Besides, blog, online gathering and talk radio and uncontrolled media , it is simpler than past, to harm association picture and notoriety (Jenness, 2002). Along these lines, It is mandatory realize that how to association can lessen the negative exposure, and show signs of improvement their picture in people in general. As indicated by Jenness (2002),negative exposure can be the aftereffect of a misused emergency. In a further broaden, negative exposure is regularly happens because of wrong reaction from the emergency. Perrier, for instance, Perrier couldn't conquer negative exposure when top administration delayed in the emergency tackled process. Hints of benzene were found in the companys filtered water in 1990, anyway top administration consoled the open that it was important to review tainted jugs just in North America. The emergency proceeded with when researchers discovered benzene in filtered water being sold in Europe (Broom, Center Cutlip, 2000:128). At last, media found, and announced, that benzene-spoiled item had been sold everywhere throughout the world for quite a long time. The media addressed Perriers respectability and worry for open security, and the organization lost its prevailing situation in the commercial center; it has been not able to revamp its notoriety due to misused the emergency (Jenness,2002). This may propose that compelling emergency the board is important for a decrease harm association picture or notoriety. Compelling emergency the executives can be viewed as cautious arranging, exploration and preparing, which can be beaten negative exposure. As Perrier emergency exposure recommends that, shoppers need fair answer and they need them quick. Consequently, the organization ought to have great emergency getting ready for manage negative exposure. The arrangement can be incorporate review the all the items and make a statement of regret to open. Also, Berger, Sorensen and Rasmussen (2003:23) propose that commit a group to watch out for all fronts, including the Internet which includes blog, online gathering and web search tool positioning. This can be superb technique for keep from negative exposure. For example, negative film survey on the magazine or online discussion, it might severely impact to the film itself and furthermore creation organization, since it prompts lose customers consideration and furthermore potentially to diminish deal a film ticket. Like this, organization need keep take a gander at any remarks or advancements that may turn terrible. In spite of the fact that it can never be comprehensive, its better to know about prospects than being gotten unprepared (Berger et al, 2003:32). Create Optimal Communication Plan Moreover, it is important create ideal correspondence system for lessen negative exposure. For diminish negative exposure, the organization may preparing about how to speak with the media press and general society about the emergency that is occurring. As substantiated by Dean (2004) has built up a grouping of correspondence procedures that can be utilized during an emergency occasion to deal with the picture of the influenced association. The organization need decidedly ready correspondence plan for meeting or introduction that open speak with open so as to secure association picture by negative exposure. Moreover, convey in site or casual systems administration can be valuable device for present data as successfully. Verbal, for instance, it very well may be amazing asset for positive exposure or negative exposure, yet by and large expect that negative informal exchange should hurt item achievement (Berger et al, 2003:26). Hence, the organization need create verbal correspondence s o as to suppress talk or tattle and make shoppers progressively mindful or empower the item or occasion. Therefore, cautious arranging, exploration, and preparing can diminish negative exposure and can help organizations control emergencies. Is Negative Publicity Can being a Good Thing? On the opposite side, as indicated by Berger et al (2003:33), however negative exposure can hurt deals in s

Financial and Banking System of Chile Research Paper

Money related and Banking System of Chile - Research Paper Example The economy of Chile is influenced and impacted by stoppage in the economy over the world. The legislature was cognizant because of the financial lull and the lessening in the GDP of the nation along these lines so as to balance out the economy the Central bank of Chile have chosen to receive different fiscal measures for diminishing the pace important to around 0.5%. The current record surpluses which was experienced by Chile in the earlier years have vanished and during the time of 2009. The yield that is gotten from the Central bank has fallen altogether and subsequently the spread of the Chile sovereign have expanded surprisingly. The national bank of Chile is an organization that decides or distinguishes the trade and the fiscal rate arrangements. At the point when the pace of GDP has fallen over 6% because of the disappointment of the banks and so as to limit the issues or the requirement of the monetary structure of the nation, the money related administrations of Chile is dir ected and managed by various types of organizations in regard to the kind of budgetary administrations. The immediate impact of the worldwide budgetary emergency on Chile if there should arise an occurrence of the preservationist guideline has lead to the financial emergency in the year 1980.the financial emergency has lead to the age of low universal money related level and lower level of coordination and the monetary market. The monetary stoppage has influenced the money related and banking structure of Chile and especially in the zones of Visas and furthermore retail loaning. The present money related standards and guidelines of Chile based on the suggestion of the Basel III guideline mirror the capital proportion of the financial arrangement of the nations.

The Impact Of Outsourcing On General Electric

The Impact Of Outsourcing On General Electric The report means to feature the effect redistributing has had on General Electric Company. This paper broke down GEs choice to have different redistributing associations. The paper additionally examines the effect that redistributing will have on US economy when all is said in done. The initial segment of the paper uncovers how redistributing has driven GE to be a cost proficient, beneficial and productive organization. The discoveries laid out elements, for example, the accomplishment of GE Real Estate in Mexico. It likewise sketched out GEs fruitful strides in India so as to source items, administrations, and scholarly ability from India for its worldwide organizations. The following segment of the paper talks about GEs choice to have various re-appropriating organizations. It examines the systems of fruitful various redistributing and combined it with GEs steps of re-appropriating its organizations in various nations. In the last segment the report explains diverse effect will re-appropriating have on US economy. It differentiated the more brilliant side of redistributing, for example, $100 worth of work sent to another country by U.S. organizations; $130 to $145 will be reinvested in the U.S. economy. It additionally uncovers the drawback as it talks about how sending occupations to another country can influence American employment advertise. 1.0 Introduction 1.1 Background General Electric is a broadened innovation, media and monetary administrations organization concentrated on unraveling a portion of the universes hardest issues. With items and administrations running from airplane motors, power age, water preparing and security innovation to clinical imaging, business and purchaser financing, media content and mechanical items, the organization serve clients in excess of 100 nations and utilize in excess of 327,000 individuals around the world (General Electric Company, 2008). GE is comprised of four organizations, every one of which incorporates various units adjusted for development. Its four worldwide research habitats pull on the planets best specialized personalities. With in excess of 3,000 scientists progressing in the direction of the following achievement, GE is situated to persistently develop, imagine and rehash (General Electric Company, 2008). GE was established by Thomas A. Edison, who built up Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company made General Electric Company. GE is the main organization recorded in the Dow Jones Industrial Index today that was likewise remembered for the first file in 1896 (General Electric Company, 2008). Through re-appropriating, which is characterized as the obtainment of items or administrations from sources that are outside to the association (Lankford Parsa, 1999), GE set up itself in excess of 100 nations. It was one of the biggest remote speculators in Japan, had a huge nearness in Europe, utilized more than 20,000 in India, and was generally present in Latin America (Vietor and Veytsman, 2007). 1.2 Aims The reason for this report is to assess the effect that re-appropriating has had on GE. It centers around the American Outsourcing diary by Vietor and Veytsman (2007) so as to decide the effect that redistributing will have on the US economy all in all. 1.3 Scope The report examines how re-appropriating has sway on General Electric. The paper centers to dissect the companys choice to have numerous re-appropriating organizations. It assesses the organizations activity in Asia, India, Latin America, and Europe and how it influenced the association execution measurements, cost-proficiency, efficiency and productivity. The report likewise breaks down the effect that redistributing will have on the US economy. It assesses the effect that redistributing will have on US work environment and furthermore how re-appropriating makes an incentive in the US economy. 1.4 Methodology The report has utilized different books, e-diaries and sites. 1.5 Assumption It is accepted that data gathered with the end goal of the report is right and pertinent. 2.0 Discussion 2.1 Outsourcing Redistributing is a stylish method of taking care of some business issues and there are various reports of its expanding use. At first utilized fundamentally for data innovation, a wide assortment of business process is presently redistributed. The utilization of re-appropriating is getting progressively complex; more associations are redistributing obligation regarding business forms (Beaumont Sohal, 2004). For administrations, redistributing generally includes the exchange of operational control to the providers. In the present condition of right-estimating, with a reestablished center around center business exercises, organizations can no longer accept that every single hierarchical assistance must be given and overseen inside. Upper hand might be picked up when items or administrations are delivered all the more adequately and productively by outside providers. The points of interest in re-appropriating can be operational, key, or both. Operational preferences ordinarily accommod ate transient difficulty shirking, while key points of interest offer long haul commitments in expanding openings (Lankford Parsa, 1999). It is evaluated that each Fortune 500 organization will consider redistributing during this decade and that 20 percent of them will go into an agreement before the decade's over. An assortment of firms as of now show this pattern. General Electric Corporation has gone into a five-year, $500 million agreement with Electronic Data Systems (EDS) to deal with the organizations personal computer acquisition, administration, and upkeep exercises (Behara et al., 1995). An ongoing report demonstrates that redistributing tasks is the pattern of things to come and that association previously re-appropriating exercises are satisfied with the outcomes. A year-long universal examination by Arthur Andersen and The Economist Intelligence Unit finds that 93 percent of companies talked with plan to redistribute in the following three years. Of those that as of now redistribute, 91 percent are happy with the outcomes (Struebing, 1996). The following segment of the paper will assess the effect that re-appropriating has had on General Electric and examine their choice to have different re-appropriating organizations. 2.2 Outsourcing Impact on GE In light of exchange cost hypothesis, when a firm has coordinated its operational capacities, the choice to re-appropriate such capacities to the market ought to be made on the off chance that it is important to make or secure firm worth. By redistributing assignments to authority associations, firms may better concentrate on their most worth making exercises, in this way expanding the potential viability of those exercises. What's more, as re-appropriating expands, expenses may decay, and interest in offices, hardware, and labor can be decreased (Jiang, Frazier Prater, 2006). Cost proficiency remains the essential clarification for redistributing. Firms assess re-appropriating to decide if current working expenses can be decreased and whenever spared assets can be reinvested in progressively serious procedures (Jiang, Frazier Prater, 2006). For instance GE Mexico was GEs biggest activity outside of the United States. GE worked intimately with the Mexican government to ensure that their objective of 6% efficiency development was met. Some of GEs organizations in Mexico were clear champs. For example, GEs Real Estate part was an unmistakable champ, with over $1 billion in financing in Mexico. GE had accordingly become Mexicos top land loan specialist. Mexicos dialects Spanish and English encouraged business associations with GE USA. Experts from America could visit Mexico to take a shot at framework and mechanical enhancements. Doing as such in China, involved more prominent cost and noteworthy language troubles. In any event, for a call, China was 12 hours away (Vietor and Veytsman, 2007). Via cautiously picking what to redistribute, the purchaser can center its center quality, that is, the particular ability, aptitudes and information sets that separate the organization from its rivals and give it a bit of leeway in the eye of clients (Simchi-Levi, Kaminsky Simchi-Levi, 2003). For example China displayed a cooperative energy among clients and markets in the territories of gadgets, media communications, transportation, and medicinal services, among others. Metalwork, little apparatuses, and tooling were different instances of fruitful parts in GE China. The assembling division alone asserted just 4,000 workers. The innovative work, sourcing, and dissemination nearness in China was generous. The firm likewise effectively drove in advancement. In March 2004, for instance, GE turned into the primary remote organization to declare an auxiliary in China to take part in renting (Vietor and Veytsman, 2007). Then again, Nike centers around advancement, advertising, appropriati on and deals, not on assembling (Simchi-Levi, Kaminsky Simchi-Levi, 2003). A few investigations look to clarify the connection between efficiency development and re-appropriating. Abraham and Taylor (1996) find that organizations contract out administrations with the targets of smoothing creation cycles and profiting by specialization. Ten Raa and Wolff (2001) locate a positive relationship between the pace of re-appropriating and efficiency development. Productive firms assign their assets to exercises for which they appreciate near favorable position. Different exercises are progressively re-appropriated. Contracting out creation of merchandise and enterprises to a firm with upper hands as far as unwavering quality, quality and cost is underlined by Perry (1997). The redistributing contract-allowing firms evaluate the efficiency of their in-house administration capacities and possibly embrace re-appropriate activities if outside makers can offer equivalent types of assistance better. The cost decreases because of contrasts in labor costs lead to redistrib uting and positive changes in labor info, and yield delivered is modified by benefits and profitability development. Redistributing brings about a move of work as well as compounds the efficiency differential between re-appropriating contract allowing firms and re-appropriating contract getting firms (Siegel and Griliches, 1992). Contracting out permits the firm to depend on supervisory crews I

Electoral College Outdated Essay -- Politics

At regular intervals, the exceptionally old discussion over the Electoral College revives. At present, as the challenge between the Republican up-and-comers strengthens and the staying four surge at the end goal for designation, theorists are turning their consideration toward the Presidential Election that is directly around the bend. Typically, the authenticity of the Electoral College is by and by under investigation. In spite of the fact that the Electoral College was a shrewd trade off build up by Framers of the Constitution, the improvement of the two party legislative issues and the â€Å"winner-take-all† framework has driven it to the bomb its unique reason. At the point when the Framers were drafting the presidential determination method of the Constitution in 1787, they introduced a shrewd trade off to the issue of direct political decision. With the new nation spreading over a huge number of miles along the Atlantic coast and scarcely associated by transportation or correspondence, it was unrealistic if not difficult to disperse data broadly enough for each resident to settle on an educated decision (Kimberling). In an immediate political race, this absence of information about applicants living in different states would definitely bring about residents deciding in favor of the up-and-comer they knew the most about. Since the bigger states have impressive more voters, presidents would be chosen not for their political convictions, however for their place of habitation. Given the failure to spread data broadly, the Framers undermined by receiving the possibility of portrayal. The individuals here and there the nation would decide in fa vor of neighborhood delegates with whom they knew about. These balloters would then choose a president â€Å"pre-prominent for capacity and virtue† (Hamilton 333). By conceiving the Electoral College, the Framers guaranteed th... ...ve up the satisfy goals of the Framers in our current day. Works Cited Kimberling, William C. â€Å"The Electoral College.† Federal Election Commission, May 1992. Web. 13 March 2012. Hamilton, Alexander. â€Å"Federalist 68.† The Federalist with Letters of â€Å"Brutus†. Ed. Terence Ball. New York: Cambridge University Press, 2003. 331-334. Print. â€Å"Flunking the Electoral College.† Editorial. New York Times. 20 Nov. 2008. Web. 13 Mar. 2012. Beam v. Blair. No. 649. Incomparable Court of Alabama. April 3, 1952. Web. 13 Mar. 2012. Ross, Kelly. â€Å"Electoral College Outdated.† Northern Arizona News. 6 Feb. 2011. Web. 13 Mar. 2012. Kammer, Jerry. â€Å"As Presidential Electors Include Exgovernors, Activists.† Tucson Citizen. 16 Oct. 2008. Web. 13 Mar. 2012. Longley, Lawrence D. furthermore, Alan G. Braun. The Politics of Electoral College Reform. London: Yale University Press, 1975. Print.

The Importance of Self-image in Hamlet Essay examples -- GCSE English

The Importance of Self-picture in Hamletâ â Mental self portrait assumes a major job in how individuals act. Hamlet’s failure to know himself or to comprehend his own thought processes prompts the eager fights among good and bad in his inner voice, which is the explanation behind his flighty lamentable activities, and practices. Hamlets’ disarray is plainly appeared in his monologues. His befuddled psyche can be broken into five classes. Hamlet experiences his own ethical guidelines, the urgent need to look for reality, absence of certainty and trust in his own motivations, self-loathing, and despairing. Every one of these classes add to Hamlet’s upset psyche. Hamlet based a great deal of his activities on his strict good principles. In spite of the fact that Hamlet had high ethics, he despite everything had numerous motivations that were against his ethical norms that he needed to do, for example, the homicide of his dad and his contemplations on self destruction. His ordinance 'gainst self-butcher! O God, God, how fatigued, stale, level, and unfruitful appear to me all the employments of this world! (I, ii, 36-138) Hamlet is stating that on the off chance that it wasn't against his religion to end it all, he would do it. In his fourth discourse, Hamlet says, In this way, inner voice makes defeatist of all of us. (III, I, 91) Hamlet accuses his powerlessness to showcase his motivations on these ethical gauges that have been imbued into his still, small voice. He finds the limitations in his reality unendurable in light of the fact that it is bound to strict and social class obstructions. As a youngster, Hamlet's psyche is brimming with numerous inquiries regarding the occasions that happen during his muddled life. This prompts the following two classes of his brain. His need to look for reality and his absence of trust in his own driving forces. Hamlets’ disarray in what he needs to ... ...tude of the medieval men in his time. He thinks a great deal, considers his inspirations and discovers proof for his fathers’ deed before he executes his activities. This is the reason Hamlet couldn’t get himself, his character varies from the ordinary man of his occasions and accordingly his thought processes will be diverse as well. Hamlet lost his certainty and consequently couldn’t choose whether to act or not since he lost his comprehension of himself. So in this manner, a little debasement in Hamlet’s world, blended in with his attributes that just weren’t right his time lead him to his deplorable end; because of his activities and inactions. Taking everything into account, trust in ourselves can lead us to do incredible and sensible things. Losing that confidence will lead us to become hesitant and feeble people. This debasement of character can at last lead to an appalling decrease in our optimal world. Â

Your Profile On The Web Can It Hurt You

Your Profile On The Web Can It Hurt You A rising high school senior who is currently in a prestigious summer journalism program recently saw me quoted in this article and asked if she could interview me over email for an article shes writing, on how Facebook and other internet profiles can affect college admissions. After responding to her questions, I realized that my answers may be useful to others as potential MIT 11s gear up to begin the admissions process. Below is a copy of our correspondence: Do you believe what students put on the internet can hurt them with college admissions? (Not necessarily at MIT but in general?) Do you believe someone could be rejected from a school simply because of an internet profile? Do you think it is fair for that to happen? I have heard of other schools using information found online to inform decisions, either in regard to admission or in regard to the discipline of current students. I dont know enough to say outright that applicants are in danger of getting rejected because of an internet profile, but personally Id go the better-safe-than-sorry route, because different schools employ different policies. The MIT admissions office does not engage in this practice because its essentially an invasion of privacy sites like Facebook are designed to be a community, a playground, etc for students not designed to be a spying tool for Big Brother. To use them as the latter is, in my opinion, not terribly ethical. Admissions officers should get involved in these communities if they want to help applicants with the process, with the match not if theyre out to use what they find there to hurt them. MIT does not look at Facebook profiles as part of the admissions process, but do you know of any schools who do check students Facebook profiles? Off the top of my head, no. But Ive read a lot of stuff over the last year and have seen many schools mentioned in this regard. For example, check out this article. There are many more like it all over the web. Do you advise students to take down incriminating photos/information from Facebook profiles/censor them when applying to college since many schools are believed to be checking these profiles? Unless the schools to which one is applying have specific policies on this topic that theyve made public, I would advise folks to go the better-safe-than-sorry route and not make questionable things available for public viewing. This doesnt mean that you have to remove everything; simply limit those parts of your profile to people you approve as your friends. If someone pointed out something objectionable on an applicants Facebook profile to you, would you look into it? I dont really find much to be objectionable it wasnt *that* long ago that I was in college myself. :-) But if someone let me know that an applicant was in real danger of hurting him/herself or others, I couldnt in good conscience ignore that. You have made yourself available to students through Friendster, Facebook, LiveJournal, Xanga and MySpace, do you believe this kind of access to admissions officers is the way of the future? What has been the reaction of your colleagues and of students to your actions? Its becoming increasingly common, but Im not sure if it will ever be the way of the future for all colleges. We at MIT love having a completely transparent admissions process it mirrors the openness of MITs culture and we feel that it helps to reduce stress and anxiety in the applicant pool when students get to know us a bit and understand that their applications are in good hands. But not all schools share this view many feel that applicants should not be privy to what goes on in an admissions office. From applicants, parents, and guidance counselors, we have received almost nothing but favorable reactions to what were doing. From colleagues at other schools, its a mixture. Some say thats awesome, we need to do this too and others say what the heck are you doing?!? In large part it really depends on the culture of the school, I suppose. How have you enacted your policy of only using the internet to help students? In terms of helping applicants, admissions is really all about the match between applicant and school. The more a school can do to help applicants learn the true culture of a place what drives it and what fuels the imagination and creativity of its student body the more likely the applicant will be to make an informed decision as to whether or not he/she will truly be happy there over the next four years. Thats what I mean when I talk about helping applicants admissions officers should be using the internet to help applicants evaluate their schools and that match; not the other way around, where schools use the internet to evaluate applicants in some way. Those of you who will be applying to college in the next year or two, do you have any additional questions on this topic? If I know the definitive answer or simply have an opinion, Ill be happy to respond.

International Financial Reporting Standards - 1100 Words

International Financial Reporting Standards (Research Paper Sample) Content: International Financial Reporting StandardsStudents Name:Institution:International Financial Reporting StandardsIntroduction IFRS (International Financial Reporting Standards) is a set of standard procedures designed for use by business globally so as to enable uniformity in financial reporting. IFRS are particularly of high importance to companies that have subsidiaries or partners from across several nations. IFRS are slowly taking over from the various national reporting, accounting standards, and it comprises of directions that should be followed by accountants to keep financial books that can be understood, compared and are significant to all users, both nationally and across the borders. The emergence of IFRS came as an effort to synchronize accounting across EU., but the value became appealing and it spread worldwide. This paper will look at the importance, structure and some examples of IFRSs (Herath et.al, 2012).Importance of IFRSsIFRSs is economical when it comes to time and cost of operation. Since a common single standard is used globally, IFRS will lower the cost of operation. Also, the time and cost of implementing different standards will be highly cut down with the employment of one common reporting standard. IFRS 3- Business combinationIFRS 3 is a transaction in which a new owner takes over the running of a business, for example, buying of shares or business assets, or merging of businesses in a legal way. It provides guidelines for the accounting when a person takes over a company. This transaction is done using the method and it states that the assets and liabilities to be acquired have to be estimated at their current value during the time of the takeover. The present version of IFRS 3 was in 2008, January.IFRS 3 strives to uphold the importance and reliability of the financial statement about combination of business and their effectiveness. It draws the guidelines for the identification and evaluation the assets to be acqui red as well as the liabilities. IFRS 3 will not apply to the creation of joint business, the takeover of assets that are not a business, takeover of a companys subsidiary, and the takeover of a company under common control transactions.IFRS 3 gives more procedures for deciding whether a transaction qualifies as a business combination, and thus carried out according to the provisions. Business combination can take place in several ways, e.g. the transfer of money, accepting liabilities, or transfer of equity instruments. It must include acquisition of business and it must have the elements of input, process, and output. The method has three steps, namely the identification of the acquirer, determining the date, recognition and evaluation of goodwill, and recognition and measurement of assets (Alali Foote, 2012).IFRS 6- Evaluation and exploration of mineral resourcesA company will apply IFRS 6 to explore and evaluate the expenses that it incurs. IFRS 6 is applied only after explorat ion and evaluation and before the process of mining have been assessed and demonstrated to be feasible and viable. The companys assets are evaluated as either tangible or not, depending on the type of the assets acquired. According to IFRS 6, a company can change its accounting policies if it will make the statements more significant and more reliable to the parties that use it to come up with important decisions.A company should reveal the information that points out and explains the amounts realized in the statements that emerge from exploring and evaluating the mineral resources. It reveals its policies and the amount of assets and liabilities, income and operating cash flows. The assets of exploration are evaluated at their present value. The examples of expenses that can be included in the first measurement of the assets are the expenses of acquiring the rights to explore, geochemical studies, the process of drilling, taking samples and other activities related to the feasibili ty of mining (Alali Foote, 2012). After recognition, a company can decide to use the cost model or use the revaluation model to explore and evaluate assets.IFRS 8- Operating Segments or unitsThe company is required to disclose or to reveal information to allow the parties that use its statements to assess the type and effects of the business activities and the set-up it operates in. IFRS 8 deals with the yearly statements of a company or companies whose shares trade in a public market or is being registered for the purpose of admission to the market.The information that needs to be revealed, includes the independent reports about the operating units or segments of the company. If the total income reported by the units amounts to less than seventy five percent of...

History East Asian Civilization Free Essay Example, 1500 words

These principles were well understood by the common man and hence formed the founding stone for the spread and popularity of Neo-Confucian beliefs to Japan and Korea. Spread of Neo-Confucian principles to Korea The credit of introducing Neo-Confucian philosophy to Korea goes to An Hyang who was deeply influenced by the writings of Zhu Xi. After reading the Complete Works of Zhu Xi, An Hyang made a copy of this work and brought it to Koryo in the year 1286. He made significant contributions to developing and spreading the principles of Neo-Confucian through promoting public awareness on Confucian ideas and Zhu Xi’s teachings. The Chinese classics formed the base for further work in this direction. Subsequently, Neo-Confucianism gained rapid popularity and acceptance in the political regime of Korea and formed a significant part of the academic curriculum in major institutions. The contributions of An Hyang were further shaped by Chong Tojon, a leading political figure who was responsible for transforming the social and political institutions of the new dynasty. He developed the ideas held by Neo-Confucian thinkers to provide new perspectives to the philosophy of material force, mind-and-heart and principle. We will write a custom essay sample on History: East Asian Civilization or any topic specifically for you Only $17.96 $11.86/pageorder now His work Mind, Material Force and Principle exposed Chong’s views on these dimensions. â€Å"In the first two parts of this work, mind (for Buddhism) and material force (for Daoism) criticize each other, leading to the crucial third part, where principle, representing Nature and Principle Neo-Confucianism, exposes (in Chong’s view) the falseness in the underlying assumptions of both Buddhism and Daoism and presents Neo-Confucian principle as the only way that comprehends both mind and material force† (de Bary 559). Yi Saek, another leading Neo-Confucianists promoted the Confucian philosophy through academic institutions and debates that helped in sharing the perceptions and feelings of scholars after classes. This practice helped in the propagation of Neo-Confucianist principles in Korea. The Korean history and culture was widely shaped by Buddhist beliefs and Daoism philosophies till the emergence of Confucianist school of thou ght. The dominance of Confucian beliefs and ideals is reflected in the Historical Record of the Three Kingdoms, an official historical compilation of Korean history and heritage (de Bary 561). Neo-Confucianism and influence on political culture in Korea Kwon Kun, one of the spiritual founders of Choson Korea outlined the basic principles of Neo-Confucianism in his treaties and commentaries (de Bary 563).

Prevention Of Lyme Disease Vaccine - 1575 Words

Prevention Lyme disease has existed on the planet for thousands of years. The best way to prevent Lyme disease is by covering up, use insect repellents, clear yard of brush and leaves, check yourself and children for ticks, don’t assume you’re immune; you can get Lyme disease more than once, and remove ticks with tweezers as soon as possible. [1] According to the CDC the Lyme disease vaccine’s production was discontinued by it’s manufacturer in 2002. The manufacturer cited an insufficient consumer demand. [2] PREVENTATIVE MEASURES One way to prevent infection is to know where to expect ticks. The ticks that cause Lyme disease live in moist environments near wooded and grassy areas. To avoid ticks, when hiking or outdoors walk in the†¦show more content†¦In general, adult ticks are approximately the size of a sesame seed and nymphal ticks are approximately the size of a poppy seed. One method of Secondary prevention is to perform daily tick checks especially after being outdoors, even in your own yard. Search your entire body for ticks when you return from an area that may have ticks. Use a hand-held or full-length mirror to view all parts of your body and remove any tick you find. Take special care to check these parts of your body and your child’s body for ticks: under the arms, in and around the ears, inside the belly button, back of the knees, in and around all head and body hair, between the legs, around the waist. It is also important to check clothes and pets carefully and remove any ticks that are found. Place clothes into a dryer on high heat to kill ticks. [5] It is important to remove any attached ticks quickly and correctly with fine-tipped tweezers as soon as you notice it. The CDC reports that if a tick has been attached to your skin for less than 24 hours, your chances of contacting Lyme disease are extremely small; however ticks carry other diseases which may be transmitted more quickly. [6] After a bite over the next couple of weeks, you should watch for signs or symptoms of Lyme disease such as rash or fever. See a healthcare provider if you have signs or symptoms as soon as possible. Many times people do not know they have been bit. It is important to always be alert for fever or rash. An

Losing Free Speech Essay - 1807 Words

â€Å"I disapprove of what you say, but I will defend to the death your right to say it.† These words were spoken by Franà §ois-Marie Arouet, more well known by his pen name, Voltaire (Quotes About Censorship, #36). A French philosopher from the seventeen hundreds, Voltaire is believed to have influenced the Founding Fathers of America. As a matter of fact, this quote makes up the backbone of the First Amendment from the U.S. Constitution, which states: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. While these words†¦show more content†¦A small amount of censorship will not encroach on someone’s freedom of speech, rather it will prevent America from falling into a hole of profanity and deprecation that she might never be able to dig her self out of. â€Å"A journey of a thousand sites begins with a single click.† The author of this quote is unknown, but they make a valid point. Any and all the information anyone could ever want is available to anyone and everyone who wants it. The Internet has absolutely no limits because it’s infinite; no one can control it. There’s no way. It’s because of this fact that there are sites like WikiLeaks popping up, snubbing their noses at the government knowing that there is nothing to be done to stop them. However, it’s also because of WikiLeaks that the government and other private sources have started to step in and moderate what should be considered appropriate. Take, for example, the school board in Cohasset, Massachusetts. Dr. June Talvite-Siple was caught by parents making derogatory remarks about her students and the school district on her Facebook page, resulting in her firing. While it’s easy for Dr. Siple to argue that she believe d her privacy settings were set in such a way that no one but her friends would be able to see her posts, the issue still stands. She was criticizing her place of work on the Internet, a place where anyone can find information about anything. If a prospective teacher or someone consideringShow MoreRelatedInfringement Upon The Right Of Free Speech1356 Words   |  6 Pages Infringement Upon the Right of Free Speech One of the most notable rights stated in our constitution is the right to free speech. That right is engrained in the minds of every American since the creation of America itself, but currently the right to free speech is being tossed aside in the fear of conflict with opposing ideas or offensive content. College universities specifically have taken steps to impede upon this right through speech codes and other acts that restrict the right to speak freelyRead MoreEssay about Censorship In Radio1334 Words   |  6 Pages  Censorship in radio For the past several years Freedom of speech in America has had it’s meaning changed many times. Although the changes have gone unnoticed by most Americans, In the radio business they are felt day in and day out. radio personalities, programmers, and owners have to deal with this everyday but they too have no real idea what the Federal Communications Commission’s idea of free speech is. You see the rule seems to change depending on who you are. If you are tagged by theRead MoreThe Price of Freedom Essay511 Words   |  3 Pagesfreedom is not free but that it is rather large. After obtaining freedom, we look back and wonder was it worth it? Was freedom overpriced? In other words, did we sacrifice and pay too much to be free? In the United States history, there have been many wars that have taken place. We live the way we do today because of the many brave men and women that have sacrificed their lives. There is no doubt that this is a huge price. One persons life is big enough! Just imagine losing your father, motherRead More`` Apple Removes All American Civil War Games From The App Store Because Of The Confederate Flag1382 Words   |  6 PagesSupreme Court of the United States decided on Texas v. Johnson which ruled in favor of the first amendment. Exercising the first amendment can be controversial; however, the censorship of people is unnecessary and it conflicts with the principle of free speech, which is a key aspect of American culture. In the past few years, during the holiday season, â€Å"happy holidays† can be heard instead of the traditional â€Å"merry Christmas.† This is because some people find the term merry Christmas offensive. As aRead MoreEssay about Free Speech1257 Words   |  6 Pagesuse the rights we are given constitutionally, we are often being criticized and even reprimanded. Our freedom to voice our opinion(s) is being challenged, as critics of free speech are taking offense to what seems like anything and everything merely controversial and arguably prejudice. As people continue to strive for a nation free of prejudice and discrimination, where everyone is equal, safe and happy, they overlook the outcome of creating such an environment. Without different beliefs, theoriesRead MoreSpeech : Freedom Of Speech1364 Words   |  6 Pagesfreedom of speech can be tricky, understanding what can be said under the first amendment is key. This will give you more confidence when you re talk ing about current events, it ll inhibit social interaction, but the biggest reason of all is understanding your rights will keep you out of jail. Even the supreme court struggles to determine what exactly constitutes protected speech. When trying to see if your covered by the first amendment, certain questions have to be displayed. Are we free to sayRead MoreThe Rights Of The United States883 Words   |  4 Pagesare freedom of speech, freedom of religion, freedom of press, freedom of assembly and freedom of petition. The First Amendment is very powerful and has the ability to protect us but sometime even harm us (for example some of the lawsuits against First Amendment). American citizens have certain rights to be proud that they are Americans. One of this rights is the freedom of speech. The freedom of speech is not only spoken words it s much more than this. Freedom of speech allowing peopleRead MoreCensorship : Censorship And Censorship Essay1513 Words   |  7 Pagescorrectness has become a form of censorship. With protestors forcing students to find alternate routes to school or pushing the administration to cancel guest speakers in fear of triggering students, the modern-day university is no longer a place of free, critical, thinking, but a place of censorship. Political correctness (is used to describe language, policies, or measures that are intended primarily not to offend or disadvantage any group of people in society. In Juan William’s essay, ‘Defying theRead MoreShould Censorship Be Banned From Social Media Platform?1523 Words   |  7 PagesPress). Censorship regularly imposes certain beliefs on the masses. The practices of suppressing free speech and hindering public communication is extremely prevalent in American culture and it is even common among other cultures. Tom Head, an author for ThoughtCo, makes an excellent point in his quote â€Å"The right to free speech is a long-standing U.S. tradition, but actually respecting the right to free speech is not† (Head). By this he means that America has never truly respected the beliefs of the people;Read MoreThe Freedom Of Religion During The Glorious Revolution894 Words   |  4 Pages The Freedom of Religion Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof... is the First Amendment of the United States which was adapted on December 15, 1791. To be understood the way this right is understood today, it had to make a very long and difficult journey across decades and a lot of historical events. From the Glorious Revolution in England to the drafting of the

New Zealand Based Individual Nicotine Replacement Therapy...

The following literature review will be focussed on both New Zealand-based individual nicotine replacement therapy and population level tobacco taxation attempts in addressing nicotine addiction through tobacco (cigarette) smoking. It will achieve this through special focus on ethnic minority groups such as MÄ ori and Pacific Island populations, as well as low socio-economic populations who engage in smoking cigarettes and are affected disproportionally. Through this, the review will aim to describe and explain the addiction, as well as its’ impact on society. It will also critically evaluate the limitations and effectiveness of past responses and interventions that have been implemented to reduce the prevalence of addicted smokers in New Zealand. Through the analysis of literature, one can determine the history of nicotine dependence and past interventions to address the issue, in order to examine the effectiveness of specific individual and population-based interventions. Likewise, literature highlights the effects on the individual user as well as wider society and presents an over-arching issue of ethnic disparities of prevalence and widening affects on inequality gaps between minority groups such as MÄ ori and Pacific populations compared to European groups. European settlers introduced tobacco to the MÄ ori early during colonization throughout the 1800’s, where it was a common trade commodity and negative impacts on health were unknown, it is likely that this is theShow MoreRelatedHealth Promotion Interventions Essay1300 Words   |  6 Pagesnursing profession is one of the largest health care professions, providing important opportunities for health promotion with potential to reform health at the legislativ e level. Health promotion is defined by Kreuter and Devore (1980) as, â€Å"the process of advocating health in order to enhance the probability that person (individual, family, and community), private (professional and business), and public (federal, state, and local government) support of positive health practices will become a societalRead MoreDeveloping A Critical Evaluation Of Tobacco Control Policy2191 Words   |  9 Pagesevaluation of tobacco control policy in Australia. It will review and describe some of the various governmental policies on tobacco, and discuss evidence that shows the impact of these policies. 1.2 Methodology Desk research was conducted by accessing relevant governmental and Commonwealth websites for legislative requirements. Information about public and private external organisations was gathered by internet research, not using specific data bank. 2.0 Tobacco control policies in Australia Tobacco smokingRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesUniversity of Shefï ¬ eld in England, and ï ¬ nished his Ph.D. in statistics at Stanford University. He previously taught at the University of Florida and at Oberlin College and has had visiting appointments at Stanford, Harvard, the University of Washington, and New York University. From 1998 to 2006, Jay served as Chair of the Statistics Department at California Polytechnic State University, San Luis Obispo. The Statistics Department at Cal Poly has an international reputation for activities in statistics educationRead MoreGsk Annual Report 2010135604 Words   |  543 Pagesresults of current and anticipated products, sales efforts, expenses, the outcome of contingencies such as legal proceedings, and financial results. The Group undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Forward-l ooking statements involve inherent risks and uncertainties. The Group cautions investors that a number of important factors, including those in this document, could cause actual results to differ materiallyRead MoreAn Introduction to Hydrophonics and Controlled Environment Agriculture40110 Words   |  161 Pages1800’s – Commercial greenhouses expand in England, The Netherlands and the USA (primarily northeast and Midwest). Experiments were conducted on arc (England) and incandescent (USA) lamps for use in greenhouses (light needed in northern areas). *1904 – New thought: Greenhouse = Factory: Beverly T. Galloway, ...the time has come when the construction of glasshouses and the production of plants under glass are regarded much in the same light as the development of manufacturing interests in a large factory;Read MoreFundamentals of Hrm263904 Words   |  1056 PagesWorker? 6 How Technology Affects HRM Practices 6 Recruiting 7 Employee Selection 7 Training and Development 7 Ethics and Employee Rights 7 Motivating Knowledge Workers 7 Paying Employees Market Value 8 Communications 8 Decentralized Work Sites 8 Skill Levels 8 A Legal Concern 8 Employee Involvement 20 How Organizations Involve Employees 20 Employee Involvement Implications for HRM 20 Other HRM Challenges 21 Recession 21 Off Shoring 21 Mergers 22 A Look at Ethics 22 Summary 23 Demonstrating Comprehension:

Social Trends In Art Free Essays

Art is something which can be analyzed to give deeper insight as to the common values and beliefs shared by the members of a certain society. Regardless of the place of origin or the time period of a form of art, it will always be a reflection of the social structure in which it’s creator/s lived. However, the way the artist perceives the culture common to his time period is very relative. We will write a custom essay sample on Social Trends In Art or any similar topic only for you Order Now People pertaining to a higher social class had different values and ideologies than members of a lower class. This different view of life can be seen very clearly in individual forms of art such as painting and music. These specific forms of artistic expression required very little money, thus could be exercised by anyone including members of a lower class. Other forms of art such as architecture and sculpture required more money and in most cases wealthy patrons such as kings or queens. Architecture also required large numbers of workers which often made it hard to see any individual influence in the design, however showed the collective ideology of all of the people involved. The cost of labor and materials was also so great that very affluent members of society were needed to financially support the whole process. Sculpture was also an artistry that required great amounts of material and labor. This resulted in a more normative form of art which portrayed societal aspects in a way that was of interest to the financial backers. By studying both popular and normative art together it is possible to obtain a greater perspective on a specific culture. Outside influences from other countries can also affect the art and the artists of a certain society. As a country sees more and more immigrants from a certain area, the art will begin to reflect the ideologies these outsiders bring in with them. This same change can be seen more drastically in the case of an invasion. The architecture would change drastically, since it is normative art and the new rulers would enforce their own norms and rules. The painting would also change, however less drastically than more official forms of art. This more gradual change could be attributed to the individuals of the country who still retained the old values and customs. These same influences on art would take place if nobility of another country married into the royal family, and was then given heir to the throne. The change would be just as drastic, but departure from old ideologies would be encouraged instead of enforced. In the case of Arab influence in Spain during the eighth century, it was not an invasion rather a gradual settling of this other culture in Spain’s borders. The change was brought about by the affect this outside influence had on the people of Spain. The new ideas and forms of artistic expression were exciting and intriguing to Spaniards, and eventually they adopted these ideas as their own. The change was seen in all forms of art, especially in the new arches and vivid colors used in Arabic architecture. Any time a new way of life makes itself present in a society, it has an affect on the art. Usually this change is seen mostly in architecture and sculpture, while painting follows behind. The two cultures can also mix together and give rise to a new form of hybrid artistic expression. This mixing of ideas and beliefs is usually most evident in places were the people are trying to choose between the new popular culture, and the old beliefs and values of the country. Painting of a certain society can be analyzed either technically or with the purpose of discovering its meaning. It’s the second which should be used in order to give a better idea of the philosophies of a certain group of people. The background of the painting is always very important when studying a painting. The landscape or buildings behind the main focus of the painting can give an idea of where the artist is from. Many times the artist will use a background which doesn’t pertain to the actual painting to show loyalty to his place of birth. This occurred mostly with painters who moved from their home country to live elsewhere and ended up painting in the same style as the other artists in his new country. If the background is painted in a very refined way and contains very elegant features than it can be deduced that the society at that time gave importance to these features. If it is painted very realistically, not showing much attention to beauty, then portraying the scene in a sincere way is probably the author’s primary objective. The subject of a painting is also a very important factor when examining its social influences. In cultures where religion governs every aspect of life, the painting will reflect these beliefs. In any society run primarily by the Roman Catholic Church the only theme used in painting is that of Christianity. This art is known as committed art, and the most common subjects in painting are the Virgin Mary and Jesus. In a society where the paintings are mostly of mythological events and people, it can be deduced that the church is not the most important part of life. Returning to ancient Greek and Roman ideals is more important to this culture than the Catholic Church. Many times art will show common people participating in everyday activities. This type of painting is done by popular artists who have more of an interest in the lower class than the higher class. Many of the artists who depicted this lifestyle were more popular than normative artists, however didn’t receive the same attention from the critics. By looking at the techniques used in paintings it is evident which qualities were seen as more important to art. If the society views color and the overall impression of the painting as the most important aspect, than these techniques will stand out the most. If lines and realism are more important than these aspects will be emphasized in the painting. These trends are often parallel to the social trends which accompany them. If a certain culture believes that reason and straight thinking are the guidelines of life, then these qualities will be reflected in the painting. However, if feelings and the human soul are more important, than the paintings will be less realistic and more emotional. Likewise if a society sees religion as something to be painted with respect, the figures are more likely to be shown idealistically. For instance if the Virgin Mary is always portrayed as young and beautiful, then this shows the society’s respect and admiration for this religious figure. However a different culture could believe in realism as more important and portray Christ on the cross in a gruesome, instead of peaceful, manner. Architecture is the form of art most representative of a certain cultural period. It doesn’t allow for as much individual expression as sculpture or painting because of the number of people involved. While only one or two people design the building, hundreds of people help make this design reality. The designers also had to please the people who gave them the money for supplies and manpower. This made it hard for an architect to show much individual expression. Often times the architecture of a time period is very similar throughout a certain area. The churches are all built in a certain style, as are any official buildings. The architecture very rarely strays from this style since all of it is made to please the same people. This, although sometimes monotonous, makes architecture a unifying force for a specific society. When people see a certain building they know what that building is used for and what that style of architecture signifies. It is also possible to examine architecture and find out more about the society from which it originated. The institutions hailed as important by that society are often built in the official style while other buildings are not. Also, these institutions are often housed in the biggest, most elaborate buildings. Much like painting, the social trends of the time period are often portrayed in architecture. The period of Enlightenment where reason governed most actions, the buildings were built rationally and ever structure served a purpose. The baroque period gave rise to buildings which closely resembled the attitude of the people: the more adornments, the better. Sculpture is a form of art which was often found on buildings as a decoration, or as part of the architecture. Most of the time it was used to portray religious figures in a narrative on the front of a church. The altars inside the church were also made up of mostly small sculptures of religious figures and people. Official sculpture can be found of kings and queens and other important people of the society. Sculpture is helpful in analyzing society partly because it shows a culture’s view of the human body. A culture with an interest in the human body is more likely to show the person nude, and use great detail in the artwork. Sculpture also shows what symbols or figures were representative of a society, and how that society used this symbolism in their art. Music is a form of art that is very individual in nature, and because of this is very diverse. There can be many types of music in a certain society, however, the most popular songs will be those that embody the ideas and beliefs of the common people. Music’s availability to almost everyone makes it a very popular art form. Someone could make an instrument out of just about anything they could lay their hands on. Singing doesn’t even require an instrument, just a voice and some artistic talent. Courtly forms of music show the lifestyles of the rich, affluent members of society, while popular music illustrated that of the common man. Since all of these forms of art are products of society, the driving force behind them are the normative and popular views of life at the time. Although individual expression is always important for any artist, his art won’t appeal to the people if it isn’t representative of society. This makes art a constant reflection of social trends, whether they be those of common man or those of the king and queen. Studying art can prove helpful in analyzing a specific culture or society because embodies the ideology of the nation. How to cite Social Trends In Art, Essay examples

Response to Buried Child by Sam Shepard free essay sample

We discover the second son, Bradley, cut off his leg in a chainsaw accident and can’t take care of himself either, the third son, Ansel, is dead; and all the while Halie is getting dressed to go out to with the preacher. This is all kind of humorous in itself. Well, this guy, Vincent, who claims to be the grandson, Tilden’s child, and his girlfriend Shelly show up. Apparently no one recognizes him. Not his father or grandfather. I’m kind of with Shelly that they should just leave, maybe come back later, but Vincent knows he’s not crazy even if Dodge and Tilden think he is. I don’t understand this part really. Either Vincent is or isn’t part of the family and why don’t they recognize him especially if he’s only been gone 6 years. We never really find out the reason but after Vincent leaves the house to get Dodge some whiskey and comes back drunk, like almost everybody else is, the next morning they all of a sudden treat him like he never left. We will write a custom essay sample on Response to Buried Child by Sam Shepard or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Weird! The whole time Vincent is gone poor old Shelly is in that house by herself with Dodge and Tilden. Tilden keeps hinting at an awful thing that happened and tells her bits of the story but Dodge keeps yelling at him not too. So there is this big secret everybody knows but no one is supposed to talk about. Then crazy Bradley comes in scaring off Tilden and yelling at Dodge and frightening Shelly. Poor girl doesn’t know what to think and she’s there all by herself. I’d be freaking out too. For all Shelly knew, they had the right house and the wrong people. They could have been some crazy Texas Chainsaw Massacre family and Vincent’s got the car. So, the next day rolls around and the sun is shining and Vincent isn’t back with the whiskey yet. Tilden ran off into the backyard, Bradley’s asleep on the couch and old man Dodge is on the floor. Shelly is making the best of it and tries to help out Dodge and made some soup but he just wants his whiskey. Then, Halie shows up with the preacher and they’re drunk too. She sure doesn’t like the fact that there’s a stranger in the house but won’t listen to what Shelly has to say. But Shelly wants to know what the heck is going on with this crazy family so Dodge spills the beans so to speak about how he killed Halie’s baby and buried him in the backyard and things haven’t been the same since. He alludes to the fact that Tilden had something to do with it but I didn’t get that it could be Tilden’s baby but supposedly it is according to some information I read about the play on the internet. So now we’ve got incest, murder, and a huge cover up by the whole family. Maybe that’s why Tilden is the way he is because he went crazy with guild about the kid? We don’t know. After Dodge lays it out there, Vincent crashes in all drunk saying how he was just going to keep driving and leave but couldn’t because he kept seeing old family ghosts in the reflection of the windshield so he had to come back. Now he’s hallucinating! Jeez, what is with these people? Then Dodge says he’s going to die, leaves the house to Vincent who gets rid of Bradley and calls him varmint, and Tilden is still nowhere to be found. Vincent starts acting like he’s the king of the castle and Dodges death goes unnoticed. Shelly, thank goodness, gets the heck out of there and leaves Vincent. Vincent goes and lays on the couch with Dodges hat on acting like Dodge did in the beginning of the play. Then Tilden walks in carrying the remains of this little baby all wrapped in a blanket covered in mud and goes upstairs where his mother is. You hear Halie from upstairs talking about how the corn has grown and the sun is shining and maybe that’s all it took. And I’m guessing she means for things to get back to normal; but it’s all still strange.

Tartuffe Essays (1517 words) - Tartuffe, Le Tartuffe, Damis, Molire

Tartuffe Benjamin Koerner TARTUFFE In the neoclassical comedy Tartuffe, written by Jean-Baptiste Polquelin Moliere, Tartuffe is illustrated as a disreputable character who has posed as a religious ascetic. Orgon, the master of the house, is convinced Tartuffe is a humble and pious man despite the rest of his families claims. Yet, in Act IV, scene seven the impostor Tartuffe is finally exposed for the fraud he really is. ACT IV Scene 7 Tartuffe, Elmire, Orgon TARTUFFE [Not seeing ORGON] Madam, all things have worked out to perfection; I've given the neighboring rooms a full inspection; No one's about: and now I may at last... ORGON [Intercepting him] Hold on, my passionate fellow, not so fast! I should advise a little more restraint. Well, so you thought you'd fool me, my dear saint! How soon you wearied of the saintly life- Wedding my daughter, and coveting my wife! I've long suspected you, and had a feeling That soon I'd catch you at your double dealing. Just now, you've given me evidence galore; It's quite enough; I have no wish for more. ELMIRE [to TARTUFFE] I'm sorry to have treated you so slyly, but circumstances forced me to be wily. TARTUFFE Brother, you can't think... ORGON No more talk from you; Just leave this household, without more ado. TARTUFFE What I intended... ORGON That seems fairly clear. Spare me your falsehoods and get out of here. TARTUFFE No, I'm the master, and you're the one to go! This house belongs to me, I'll have you know, And I shall show you that you can't hurt me By this contemptible conspiracy, That those who cross me know not what they do, And that I've means to expose and punish you, Avenge offended Heaven, and make you grieve That ever you dared order me to leave. Scene seven of ACT IV represents the climax and drastic turn of events, where Tartuffe is unmasked then once again gains the upperhand as the new master of the house. In previous scenes, Tartuffe had been acquitted by Orgon of being anything short of a Saint. The family had grown tired of Orgon's blindness and Elmire had prepared for the restoration of her husband's sight with a scheme to catch the scoundrel in his lies. Ultimately the outcome remains with Tartuffe in control using the deed and mysterious box as his position of power. In an earlier scene Elmire devises a way to expose the hypocrite to Orgon. She persuades Orgon to conceal himself under a table while she speaks to Tartuffe, and her husband is thus a witness to the impostor's hypocrisy in all of its glory. What follows is a ?contemptible conspiracy? to catch Tartuffe and prove his deception. Elmire trying to satisfy her husbands need for proof sets a trap for the lustful Tartuffe luring him by falsely proclaiming her love for him. Tartuffe at first is tentative and confused by her sudden change of heart, yet Elmire reveals the nature of women and explains her jealousy of his plans to marry Mariane. Nevertheless Tartuffe advances further upon Elmire and even goes as far as to call the eavesdropping Orgon gullible saying that he is a blind fool, and that if Elmire kept their affair a secret, then it wouldn't be a sin. With this Elmire asks Tartuffe to check for spies while Orgon emerges from under the table. With Tartuffe's return Orgon has waited and heard enough proof to confront the impostor. The passage of ACT IV Scene seven is crucial in linking the entire story together. It is the revelation that the audience has been waiting for and sets the mood for the fifth and final act. The new situation that has arisen is a certain cause for alarm. Orgon and his family are troubled by Tartuffe's potential to displace them with the deed and display the incriminating papers within the strong box. In scenes following the passage Orgon, Elmire, and Cleante, the voice of reason, discuss their dilemma which has come about due to Orgon's blindness. Orgon has now seen both sides of his extreme spectrum. He went from loving Tartuffe as a pious and charitable man to now cursing the entire brotherhood. Obviously there is no dealing in moderation for Orgon. In scene 6 Elmire warns Orgon's fury is ?premature? but again he is deaf and blind to his family's words of advice. His haste causes Tartuffe to react defensively and with violent overtones. With a little moderation and words of reason, Orgon may have been able to escape with his home and freedom in tact.

Free Essays on What Is Schizophrenia

‘split’ and ‘mind,’ Schizophrenics do not have split personalities. This misunderstanding has caused many people to misuse the term schizophrenia. The "split mind" refers to the way that schizophrenics are split off from reality; schizophrenics cannot tell what is real and what is not real. Schizophrenia affects men and women in equal numbers; although on average, men appear to develop schizophrenia earlier than women. Generally, men show the first signs of schizophrenia in their mid 20s and women show the first signs in their late 20s. Schizophrenia has a tremendous cost to society, estimated at $32.5 billion per year in the US. (Keefe 104) The behavior of people with schizophrenia is often very strange and shocking. This change in behavior, when people cannot tell the difference between what is real and what is not, is called "psychosis" or a "psychotic episode." The American Psychiatric Association has published guidelines that are used to classify people with mental disorders. There are a lot of symptoms associated with schizophrenia. Some of the symptoms are as follows: 1. Delusions, bizarre, false beliefs These beliefs seem real to the person with schizophrenia, but they are not real. For example, a person may believe that aliens or spies are controlling his or her behavior, mind and thoughts. Sometimes these delusions can be paranoid in nature. People with paranoia have an unreal fear or suspicion that someone is "out to get them." Delusions may also be of grandiosity. In these cases, people believe that they are someone important like a president, king or prime minister. 2. Hallucinations: ... Free Essays on What Is Schizophrenia Free Essays on What Is Schizophrenia Schizophrenia What is Schizophrenia? While many of us are not aware of what exactly it is, one out of every hundred person in America has it. The reason why I chose to write a paper on this topic is because my cousin is suffering from this disorder. Although the word Schizophrenia comes from the Greek words ‘split’ and ‘mind,’ Schizophrenics do not have split personalities. This misunderstanding has caused many people to misuse the term schizophrenia. The "split mind" refers to the way that schizophrenics are split off from reality; schizophrenics cannot tell what is real and what is not real. Schizophrenia affects men and women in equal numbers; although on average, men appear to develop schizophrenia earlier than women. Generally, men show the first signs of schizophrenia in their mid 20s and women show the first signs in their late 20s. Schizophrenia has a tremendous cost to society, estimated at $32.5 billion per year in the US. (Keefe 104) The behavior of people with schizophrenia is often very strange and shocking. This change in behavior, when people cannot tell the difference between what is real and what is not, is called "psychosis" or a "psychotic episode." The American Psychiatric Association has published guidelines that are used to classify people with mental disorders. There are a lot of symptoms associated with schizophrenia. Some of the symptoms are as follows: 1. Delusions, bizarre, false beliefs These beliefs seem real to the person with schizophrenia, but they are not real. For example, a person may believe that aliens or spies are controlling his or her behavior, mind and thoughts. Sometimes these delusions can be paranoid in nature. People with paranoia have an unreal fear or suspicion that someone is "out to get them." Delusions may also be of grandiosity. In these cases, people believe that they are someone important like a president, king or prime minister. 2. Hallucinations: ...

Periscope Inventors Sir Howard Grubb and Simon Lake

Periscope Inventors Sir Howard Grubb and Simon Lake A periscope  is an optical device for conducting observations from a concealed or protected position. Simple periscopes consist of reflecting mirrors and/or prisms at opposite ends of a tube container. The reflecting surfaces are parallel to each other and at a 45 ° angle to the axis of the tube. The Military This basic form of periscope, with the addition of two simple lenses, served for observation purposes in the trenches during  World War I. Military personnel also use periscopes in some  gun turrets. Tanks  use periscopes extensively: They allow military personnel to check out their situation without leaving the safety of the tank. An important development, the  Gundlach rotary periscope, incorporated a rotating top, allowing a tank commander to obtain a 360-degree field of view without moving his seat.  This design, patented by  Rudolf Gundlach  in 1936, first saw use in the  Polish  7-TP  light tank (produced from 1935 to 1939).   Periscopes also  enabled soldiers to see over the tops of trenches, thus avoiding exposure to enemy fire (especially from snipers).  During  World War II, artillery observers and officers used specifically-manufactured periscope binoculars with different mountings. More complex periscopes, using  prisms  and/or advanced fiber optics instead of mirrors, and providing magnification, operate on  submarines  and in various fields of science. The overall design of the classical submarine periscope is very simple: two telescopes pointed into each other. If the two telescopes have different individual magnification, the difference between them causes an overall magnification or reduction.​ Sir Howard Grubb   The Navy attributes the invention of the periscope (1902) to Simon Lake and the perfection of the periscope to Sir Howard Grubb. For all its innovations,  USS Holland  had at least one major flaw; lack of vision when submerged. The submarine had to broach the surface so the crew could look out through windows in the conning tower. Broaching deprived the Holland of one of the submarine’s greatest advantages – stealth. Lack of vision, when submerged, was eventually corrected when Simon Lake used prisms and lenses to develop the omniscope, forerunner of the periscope. Sir Howard Grubb, a designer of astronomical instruments, developed the modern periscope that was first used in Holland-designed British Royal Navy submarines. For more than 50 years, the periscope was the submarine’s only visual aid until underwater television was installed aboard the nuclear-powered submarine  USS Nautilus. Thomas Grubb (1800-1878) founded a telescope-making firm in Dublin. Sir Howard Grubbs father was noted for inventing and constructing machinery for printing. In the early 1830s, he made an observatory for his own use equipped with a 9-inch (23cm) telescope. Thomas Grubbs youngest son Howard (1844-1931) joined the firm in 1865, under his hand the company gained a reputation for the first-class Grubb telescopes. During the First World War, demand was on Grubbs factory to make gunsights and periscopes for the war effort and it was during those years that Grubb perfected the periscopes design.

Yuanlin-Wharton-essays1,2-0926-ec19970 Essay Example | Topics and Well Written Essays - 2750 words

Yuanlin-Wharton-essays1,2-0926-ec19970 - Essay Example I started my career with the battery division of Sony as a sales officer. The times saw the battery division limping far behind the other departments of Sony in terms of sales and revenue. I analyzed the issue and addressed the problem by preaching the â€Å"Sony Team Spirit’ within the team which initiated cross-division collaboration. This resulted in the packaged sale of the battery along with other Sony products like T.V, Camera and Music Systems which within itself contributed 30 percent rise in the revenue of my division. My analytic skills brought me the opportunity to work as Asian market analyst at DSM. The market data model as well as the marketing and sales strategy-decision platform which existed was found be too much outdated to compete with the rising demands of the corporate world. I renovated the platform and established a team which monitored all aspects of business including market trends and hidden problems. The idea proved to be efficient as this strategic platform was widely applied in thirteen countries and contributed greatly to DSM’s global growth. Eventually DSM global headquarters included this system in its Corporate Vision 2010. In 2006, I took the position of Business Development manager at DSM. The price war was eating up the sustainable growth of the organization and its products. My strategy for this problem was to differentiate DSM as a customer oriented solution provider rather than a mere product supplier. My market analysis strategically led us to three emerging markets, giving us the advantage of an early-driver. I developed a business ecosystem in symbiosis with other organizations producing relative products. A united fleet of service providers was established resulting in more than twenty collaborative projects a year which generated sales revenue more than 1 million USD. As I grew in experience, I could envisage my prospect in helping the domestic Chinese companies to attain a global level. This thought eventually

Critical approaches to humanities Essay Example | Topics and Well Written Essays - 1000 words

Critical approaches to humanities - Essay Example Human evolution of thought has redefined most of what has been written as each contemporary period interprets work from a different perspective. In order to understand meanings and interpret the writing for the intended meanings, culture must be studied and examined to give the language context. Burke (1993: 56) begins his discussion of the context of culture as it relates to the written novel by stating that â€Å"Literature explores and makes sense of the mystery of the human condition in all its varied and twisted configurations†. When literature is looked at through this perspective, it is clear that beyond the idea of the story, the revelations of plot, setting, and theme, is the underlying creation of a reflection of how human beings relate to one another and to their world within a specific cultural context. This does not discount universality or the idea that human beings are at the core, human, but it does take into consideration the idea of meaning. The meaning of a concept will be very different in one time and space than it is in another. As an example, a modern reading of Macbeth creates a sense of the fantastical, belief suspended to accept the idea of witches that give over prophesy and ghosts (although often this is considered Macbeth’s hallucination) that torment those who have acted against them in life. From a contemporary perspective, however, the idea of witches and ghosts was very real to the audience. The three witches would not require the suspension of disbelief, but would be a reflection of the contemporary beliefs of Jacobean England. This could be compared to the reception of the film The Passion of Christ during a world a thousand years from now where the religions of today have transformed or been eliminated. The belief with which viewers watch this film will not have the same context as it would in a thousand years. The study of English began with the

Marketing Strategy of Mercedes and BMW

Marketing Strategy of Mercedes and BMW What is marketing? Who really knows? In our era, most of the people have in their mind a different meaning of the marketing. For me, marketing is a mean which pulls the strings of our economy. The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, and guerrilla marketing. Often overlooked, however, is flanking, one of the most powerful military strategies. As for the official meaning of the word, marketing is: Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments Marketing is defined by the American Marketing Association (AMA) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Maybe there are thousands different meanings of marketing but in the end they are all agreed that it was created to help the market and the consumers to fulfill their needs. BMW VERSUS MERCEDES-BENZ This assignment is to analyze and compare the marketing strategies of BMW and Mercedes-Benz. Both companies are renowned market leaders in supplying automobiles. The pair has a history of providing innovative cars for the past century. Over the years with the improvement of technology BMW and Mercedes-Benz have met customer needs by producing the most inspiring and well developed cars of their times. The BMW Group concentrates on selected premium segments in the automobile market. This means that they specialize in providing a high quality product and in return they can achieve higher revenues per vehicle sold. In contrast Mercedes-Benz which also provide to the premium segment of the market have concreted their name in history as manufacturers of luxury cars, have opened their doors to a range of more dynamic models targeting the slightly younger market. Mercedess most powerful competitor has long been BMW. The two companies marketing strategies seemed to mirror one another in the 1 990s. Thus in 1996, Mercedes signed a deal to promote its vehicles in Universal Pictures The Lost World, but it was several years behind BMW, which in 1995 made an agreement to feature its vehicles in the James Bond film Goldeneye. More important was an overall shift by both companies in response to the rise of Japanese luxury vehicles such as Lexus and the Acura Legend. Farrell reported in Brandweek, With repricing and repositioning-advertising messages emphasize more value instead of luxury-Germanys two luxury leaders, Mercedes and BMW, are on the offensive à ¢Ã¢â€š ¬Ã‚ ¦ Both have rebounded with a reversal of marketing strategies that include new, lower-priced products and even ads that tout price. Nonetheless, of the two manufacturers, Mercedes has made the more drastic changes. THE HISTORY OF BMW Bayerische Motoren Werke AG (BMW), or Bavarian Motor Works, is a German automobile, motorcycle and engine manufacturing company founded in 1913 with the formation of the Rapp-Motorenwerke company by Karl Rapp. The firm were engaged in the production of aircraft engines from a former bicycle factory located near Munich. It was close to this plant that Gustav Otto established the Bayerische Flugzeugwerke AG aircraft factory and in 1922 these two organisations merged to form BMW. The letters stand for: Bayerische Motoren Werke. In their early years BMW produced mainly aircraft engines, but also some motorcycle engines. In fact the BMW badge is supposed to resemble a spinning aircraft propeller. It wasnt until 1928 when BMW bought a car factory at Eisenach/Thuringia that BMW began producing cars. Along with the factory they bought the license to produce a small car called the Dixi. It was in 1936 that BMW introduced the type 328 roadster which quickly became the most successful sports car of the time. The type 328 roadster accumulated a number of prestigious wins on the racing circuit and was nominated as car of the century in 1999. BMWs involvement in aircraft engine production during WWII led to a 3 year ban on production at the end of the war. It wasnt until 1949 that they were able to return to production which they did with the 250cc R24 motorcycle. It was in 1951 that BMW introduced a spacious, 6-cylinder sedan called the 501. This was followed by the 502 which featured a lightweight alloy V8 engine. Later in the 1950s they began producing the BMW 507, a lightweight, V8 propelled sports car. This was the vehicle they hoped would revive the sporting success theyd achieved with the 328 roadster. But this wasnt to be. They were losing money on every 507 that was produced and so production stopped in 1960. Also during the 1950s BMW bought the design and manufacturing rights to the Isetta which was to become one of the most successful microcars in the post WWII years. It was a time when cheap, short distance transportation was much needed and the 2-seater, with an economical 250cc engine, fit the requirements nicely. Manufacturing rights for the Isetta were sold to various production companies around the world and these included the British Railways works in Brighton, UK. The 1960s saw BMW enjoying a number of notable successes including the BMW 1500 which was a 1499cc, four cylinder touring sedan introduced in 1961. This was the first of the modern BMW sports sedans. They went on to produce a series of popular sedans including the famous BMW 2002. This was a 2-door sedan that had been based upon the 4-door 1600. The 2002 was to be the forerunner of the BMW 3 series and production of this successful model continued until 1976. By the 1970s BMW had cemented their reputation as an innovative automobile manufacturing company. The 70s saw the introduction of the 3-tier sports sedan range consisting of the 3-series, 5-series and the 7-series. Between 1970 and 1993 BMW car production quadrupled and turnover increased by 1700%. The 1990s, after 1994, saw BMW take ownership of the British Rover Group. This was not a successful venture and in 2000 BMW disposed of Rover. Todays beemers have retained their highly prestigious reputation for quality and reliability. The company are taking steps to reduce the impact they and their motor cars have upon the environment so we can expect to see more innovative and exciting developments from the motor car company who have not only survived two world wars and a massive depression, but thrived. TARGET MARKET OF BMW BMW marketing targeted customers between the ages of 25 and 45 who were new to the luxury car market, nevertheless without alienating their current customer base. The customer base of BMW was 46-year-old male, married with no children, and had a median income of about $150,000. More importantly, the Internet was used by 85% of customers before buying a BMW (Hespos, 2002). Combining the ideas of producing a series of short films and using the Internet in an advertising campaign, short films for the Internet was born with BMW Films (Hespos, 2002).The luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive, and possess. Thats why, it is truly known as the Ultimate driving Machine. BMWs tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts. MARKETING STRATEGY OF BMW BMW has many different strategies of marketing. One of these strategies is the support of its dealer network. This succeeds only through a range of actions. Dedicated Dealer Marketing Service which assists with all marketing requirements for example: Local advertising for product range Support for local promotions National promotions Hire of promotional equipment for dealer events Image library which stocks various images available for dealers to use when creating their own marketing communications such as leaflets, invitations and direct mail. Educational materials Moreover, there is a Continuous Customer Contacts Program (CCCP) with the objective of increased customer loyalty and satisfaction. BMW also focuses on a great range of advertising. One thing that all BMW adverts have in common is that they focus entirely on the cars. On TV there are many branding campaigns and new car launches. Some TV spots depict stereotypical corporate-cog executives who squelch creativity and initiative. Beware of the compromisers. They say things like, Choose your battles, or Is this idea really worth falling on your sword for? Later, the recurring message throughout the campaign comes in, At BMW, ideas are everything. Radio branding campaigns (2002 was the first year that BMW used radio for national advertising) also uses. It does not tend to be used at a national level, although may be used regionally. As for the press, Color press is listed, for example: Tatler, Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend color supplements. Black white: national press. In addition to higher profile national advertising, dealers also run their own local campaigns through: Local press Radio Bus advertisements At the cinema, screens usually show short films. Other ways of advertising includes supply of sales literature, brochures, direct marketing, price lists and point of sale materials. Finally, other methods BMW use to promote its brands and products: Product Placement BMW Art Car Collection Sponsorship These and many others are the marketing strategies of BMW in order to enhance its market share. As for Mercedes-Benzà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. THE HISTORY OF MERCEDES-BENZ The roots of Daimler-Benz went back to the 1880s and founders Carl Benz and Gottfried Daimler, whose separate companies became one in 1926. Besides the two Germans, an important early figure was Austrian banker Emile Jellinek, who in 1897 became a Daimler board member. Jellinek offered a variety of useful marketing advice and suggested a car with an engine to the front, because that was where the horse used to be. After outlining a type of racer that he wanted built, he promised to purchase 36 of them, a sizable order at a time when few people had even ridden in an automobile. In return he asked that Daimler name the car after his one-year-old daughter, Mercedes. The car, introduced in 1900, had a top speed of 30 miles per hour, which at that time made it one of the fastest vehicles on the road. But a Mercedes could go much, much faster, and just nine years later its manufacturers built a special Benz capable of reaching 141 miles per hour. In the economic upheaval that followed World War I, Daimlers and Benzs companies joined forces as Daimler-Benz AG, founded in 1926. Its symbol was a three-pointed star, which reportedly symbolized air, land, and sea-arenas in which Daimler engines dominated. During World War II, Daimler-Benz became associated with the Nazi regime. Hitler had several models specially built for his use, and the company turned to producing airplane engines and military vehicles for the Third Reich. But it recovered quickly from the war and in the 1950s established itself as a manufacturer of luxury sedans in Europe and America. TARGET MARKET OF MERCEDES-BENZ In 1993, Rosemarie Totzauer reported in Brandweek, Mercedes is attempting to reinvent itself, to evolve from a company long defined exclusively by its gas-guzzling luxury sedans and sports cars. The reborn Mercedes will offer a broader, more complete line of vehicles for the rapidly changing, more complex, higher risk luxury segment à ¢Ã¢â€š ¬Ã‚ ¦ Mercedes-Benz, therefore, has to gear itself for a metamorphosis into a company known for value and a diversity of vehicle concepts rather than for the prestige of the three-pointed star. These words, occasioned by the shift in slogans from the old Engineered Like No Other Car in the World. created by McCaffrey and McCall, to the new Sacrifice Nothing, gave a succinct statement of the companys changed marketing policy, The target market had broadened, and so had the Mercedes lines. The latter now included the C class, which replaced the 190 series as a product for the low end of the market; the E class, a mid-size luxury car; the S class, for the high-end luxury vehicles that had previously comprised the sum total of the companys product; and the SL for sports cars. Although, as Fara Warner wrote in Brandweek in 1994, Mercedes is still considered an exclusive luxury car for white males, the company sought to broaden its appeal with value prices and new products. Greg Farrell, writing in the same publication a year later, offered a compelling example of the effect produced by the shift in target market: Maria Pestonit, a 28 year-old Miami computer consultant, didnt like her first three cars à ¢Ã¢â€š ¬Ã‚ ¦ [and] after three performance cars, luxury struck her fancy. Mercedes may have hooked her for life with its C280, costing about $34,000. My family had a Mercedes. But that was my parents car, she said. I thought I could never reach that.' MARKETING STRATEGY OF MERCEDES-BENZ Mercedes Benz marketing strategy was once centered on the safety, luxury, and precision engineering of its cars, but due to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes Benz brand that strategy has changed. Now their marketing strategy is more life style oriented and is focused more on presenting the more fun loving, approachable, and energetic side of Mercedes Benz. The evolution of Mercedes Benzs marketing strategy can be directly connected to the expansion of its target market, which now includes persons twenty five to forty five years old as well as its initial targets the baby boomers. In order to provide superior customer value to its target market Mercedes Benz has found it necessary to expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers, and continue its excellent customer service. The marketing strategy of Mercedes-Benz is short of the same as BMW. More specifically, Mercedes spends a big amount for advertising campaigns. Mercedes-Benz launches an international advertising campaign on the theme of sustainability. The first printed advertisements using the new brand design will feature the E 300 BLUETEC to be launched in Germany in December 2007. Moreover, four different print ads will be placed in all large-circulation magazines in Germany, running in parallel with a TV commercial and an online campaign. The sustainability campaign will then be extended in mid-2008 to include additional vehicles and developments related to Mercedes-Benz activities which are combined under the heading True Blue Solutions. In our marketing campaign on sustainability we promote innovative technologies for environmentally sound mobility such as the BLUETEC emission treatment system, which Mercedes-Benz offers to its customers as the worlds cleanest diesel, says Dr. Klaus Maier, Executive Vice President of Mercedes. Mercedes new marketing campaign stresses safety over luxury. This isnt surprising since the financial crisis has reversed consumer priorities. Its now frowned upon to brag about buying the most luxurious car. Instead the most popular guy is the one who gets the most worth for as little money as possible spent on a new car. Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.The dynamics of the UK market and the advanced consumer behavior in the UK meant the automotive brand was already allocating half of its budget to digital, well ahead of other European territories where the company was far from allocating even 40%.The key to the companys success online was the creation of specialist expertise within the company.We dont have normal marketers just doing online ads, or just putting our TV ads online, Anders Sundt Jensen said. We have a whole department, for example, at our headquarters in Germany just doing digital marketing. Also, one of the marketing strategies of Mercedes-Benz followed is to start promoting some of its cars on IPhone and Facebook. Another marketing action than gave a step forward to Mercedes-Benz is the promotion of a series of green cars. Mercedes-Benz brings to the market hybrid cars that are environmental friendly. To sum up, the key that makes Mercedes-Benz a powerful competitor in the market is the below: Delightful customer care Retail network ready for the future Efficient, integrated processes and systems Sales and Marketing MBC Product Price Place Promotion People Processes Perfectly positioned brand and effective marketing Fascinating products Motivated, qualified employees Effective market penetration CONCLUSION Undoubtedly, BMW and Mercedes-Benz were, are and always be two whoppers. Their marketing strategies are about the same. Their advertising campaigns, the tv and radio spots, the costumers services etc. The difference between them and the reason why they are both special is their target market and their market position, what they want their customers to remember about them. BMW focuses to young customers aged 25 to 45 and it promotes the slogan  «Ultimate driving machine ». It appeals to those who want to have the sense they were in complete control. On the other hand, Mercedes-Benz is still considered an exclusive luxury car for white males, but now decides to broaden its appeal with value prices and new products. It appeals to those who love luxury and safe cars but not too expensive.